OMB Wins ABA Brand Slam Award

OMB is proud to announce that it recently received a 2022 Brand Slam award from the American Bankers Association, winning the bank marketing contest’s “website redesign” category. Members of OMB’s marketing team were recognized for the outstanding achievement Sept. 12 at the ABA’s Bank Marketing Conference in Denver, Colo.

“We purposefully set out to create a website that we considered best-in-class, a site that not only improved functionality for visitors but humanized the overall digital experience,” said Shanda Trautman, chief marketing officer. “We’re fortunate to have an exceptional team in place who pushed design boundaries, filled more than 125 pages full of relevant content and made sure we finished strong all the way through to site’s launch.”

OMB issued a formal request for proposal to five web design agencies in late 2020. The bid was awarded to Springfield-based agency Mostly Serious, who worked alongside OMB marketing and IT team members for nearly 18 months developing the site before its launch in June 2022. Upon launch, the site was migrated to host servers provided by BankSITE Services, a leader in secure website hosting for financial institutions.

“When we began working with OMB, it was clear they had ambitious goals. They didn't just want a good experience for their customers - they wanted to set a new precedent for customer experience in community banking,” said Jarad Johnson, co-founder and CEO of Mostly Serious. “They were great partners in shaping the design and functionality while remaining open to new ideas. The result is a stunning website with the ability to create a highly personalized experience that tailors the site to each customer. We're proud of our work with OMB and excited to partner with them on future projects.”

The new custom website utilizes unique design features including a self-guided get started quiz for prospective customers to easily find the best product fit for their needs, smart content modules that change based on the pages a user visits, animated icons for added subtle movement, a blog section covering financial literacy and lifestyle topics, and more than 40 robust financial calculators.

“I love that we were able to utilize so much local talent for this major website project,” Trautman said. “Our creative community in 417-land is superb and being able to partner locally with Mostly Serious to execute our new website was a big win.”

The ABA began its Brand Slam contest in 2016, recognizing the best in bank marketing efforts across six different categories: Integrated marketing campaign, out-of-the-box idea, public relations/community engagement activity, social media campaign, video campaign, and website redesign. The Brand Slam awards are open to all ABA financial institution members.

Photo caption: OMB Graphics Lead Katelyn Langford, Chief Marketing Officer Shanda Trautman and Marketing Coordinator Madison Foster traveled to Denver, Colo., to be recognized at the ABA Bank Marketing Conference for winning the 2022 Brand Slam award for “website redesign.”

Photo courtesy ABA