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Ryan Bowling
SVP, Director of Marketing
Ryan Bowling is OMB Bank's director of marketing, providing more than 20 years of experience in marketing strategy, multimedia content and brand leadership.
A Certified Financial Marketing Professional through the American Bankers Association, Ryan leads all marketing initiatives across the bank’s lines of business with a focus on ROI, innovation and strategic growth. His high-performing team is responsible for developing and executing multichannel marketing strategies across all lines of business including retail, commercial, mortgage, treasury services, digital banking, the bank's dedicated embedded finance brand OMBX and its newly launched OMB Insurance.
Ryan has earned industry recognition for his work including efforts that led to an ABA Brand Slam Award for Best Website Redesign in 2022 and a 2026 ABA Bank Marketing Excellence Award finalist in the Digital Acquisition category. In 2024 he was named the Springfield Business Journal's Top Sales/Marketing Professional and is a 2026 finalist for the Missouri Bankers Association's Next Generation in Banking Leadership Award. He is also a former Christian County Top 10 Under 40 honoree. His expertise spans campaign development, media strategy, content creation and data analytics—with a focus on aligning marketing performance with business results.
Ryan is a graduate of Drury University with dual degrees in Journalism and Writing. He’s also a 2022 graduate of the Banking Leadership Missouri program. With a passion for strategic thinking and a drive for innovation, Ryan plays a key role in shaping OMB Bank’s evolving brand and community presence.
